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Nearly half of American adults have high blood pressure — many don’t even know they have it.

US map with red dots all across showing Americans with high blood pressure

Target: BP™ is a national initiative created by the American Heart Association (AHA) and the American Medical Association (AMA) in response to the high prevalence of uncontrolled blood pressure (BP). Committed to advancing health equity, we support health care organizations and communities to improve blood pressure control for the patients they serve with the latest scientific evidence from AHA, AMA, and other experts.



By empowering care teams to achieve better health outcomes, more patients will avoid life-altering events, such as heart attacks and strokes, leading to a healthier nation.


Featured Resources

  • Achieving Accuracy: BP Measurement e-module
    Provides re-training on proper BP measurement techniques for medical professionals.
  • In-office Measuring Blood Pressure Infographic
    This printable PDF infographic titled 7 Simple Tips To Get An Accurate Blood Pressure Reading displays best practices for measuring BP accurately along with the potential impact of incorrect positioning. The common positioning errors can result in inaccurate blood pressure measurement. Figures shown are estimates of how improper positioning can potentially impact blood pressure readings. … Read more
  • Understand Your Blood Pressure Numbers
    This printable PDF chart titled Control Your Blood Pressure is a helpful resource to understand blood pressure numbers. It helps patients understand what blood pressure category they fall within: Normal, Elevated, High Blood Pressure – Stage 1, High Blood Pressure – Stage 2, Hypertensive Crisis.

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The content on the Target: BP Website is provided for informational purposes only and is not intended as medical advice, or as a substitute for the medical advice of a physician.